Not that I spend any time in traffic, but...

Once upon a time if you registered your car in the state of Victoria you were presented with a numberplate that read Victoria - On the Move.
This seemed rather clever to me. After all, when would you bother to read the numberplate of the car in front of you? When it's unusual, ie from a different state. If it's an interstate plate, the car has travelled to be in front of you, therefore the Victorian in question is most definitely on the move. Cute.

But what do the rego plates read now? Victoria - The Place to Be.
Err, doesn't that beg a question?
Isn't that question, Why the hell aren't you there, then?